How micro influencers help branding?
A fact that is in plain sight but less addressed is that the market is the most diverse than it has ever been. And that goes for every sector. With the emerging technologies and resources, people are able to embark upon their businesses much easier than ever before. And hence, along with diversity, there has come density. This means that as the opportunities for new businesses to rise gone up, the options for customers have widened simultaneously. So now what can a brand stand out? Branding!
Most brands are already aware of the importance of the perks of branding. And most brands also know that social media marketing, especially influencer marketing is their go-to strategy for branding. But now they have to figure out how to use influencer marketing for business. If you are a small brand starting out in social media or looking to grow using influencer marketing, the latest thumb rule is to use micro-influencers. Who are micro-influencers, you ask?
Micro-influencers are niche experts, social media creators who have a following between 10,000 to 1,00,000. The first thing you need to know about them is that you cannot be deceived by their ‘less’ number of followers. They are growing and they are growing fast. Their community is closer, tighter, more receptive, and responsive than bigger influencers. That is why you should use micro-influencers for your influencer marketing campaign.
Here’s how you can use micro-influencers for business. Nothing too complicated, just some simple ways.
1. Build user-generated content
Micro-influencers can be very efficient for user-generated content. Here’s how. UGC can be created by using giveaways or contests. Once, the micro-influencers promote the contest, the users who participate will share it on their platforms. This will encourage people in their network to start participating too. You are not wrong to think that this can be done with big influencers too. But the difference is that the response with micro-influencers will be quicker and wider, in a much lesser budget. And hence, your branding will continue on loop on its own, even after the contest has ended.
2. Leverage storytelling
Micro-influencers are very tight with their follower base. Most of their content is based on personal experience or is inspired by the needs and requests of users. Hence, doing brand promotions with the help of storytelling will be more impactful than just merely using micro-influencers to endorse the product. The emotional bond that these influencers have with their followers will be more impactful when they promote a product keeping in mind the needs and wants of their followers. And what better way to express that than storytelling. Stories will help people remember your brand for the emotional value as well as the product utility that it exhibits.
3. Use affiliate marketing
Affiliate marketing is budget-friendly anyway and so are micro-influencers. Now imagine a combination of the two! With affiliate marketing, you can run a long term campaign. That will keep your brand in the sights of the user for a longer period of time. And hence, your branding will continue through these micro-influencers even when you work on other campaigns.
Now you know who are micro-influencers, why you need them and if you want to know how to find them, then you can totally rely on influencer marketing platforms. They offer you the opportunity to run a seamless campaign all by yourself. Branding is an important part of brands and social media is an important part of businesses these days. You can influencer marketing as a link between the two. Put them together and voila! Your business will gain momentum soon.
