Micro Influencers — Are They Worth It?
The longest-lasting dilemma, the evergreen question of the influencer marketing era, “Are micro-influencers worth it?” is still floating around waiting to be acclaimed. While most experts have still notified it and given a green light to work with micro-influencers, the prejudice still remains as good as new. A lot of influencer marketing campaigns are designed around macro-influencers and not micro-influencers. But why this difference?
There are a lot of myths regarding influencer marketing in general and micro-influencers in particular. One of the most prominent and consistent myth is that working with small influencers cannot get you any results. However, the reality is quite the opposite of this. There are many ways that micro-influencers can fuel your business on different levels.
- They have a personal connection with their followers
The small number of followers on micro-influencers’ accounts are considered as their weakness. But in fact, it is one of their strengths. A low number of following means a better, clearer, constant and direct connection with the followers. It is feasible for the influencer to listen to most of them, reply to their comments, consider their thoughts and opinions. These negligible gestures make a big difference as the followers feel recognized and appreciated for their support.
2. They are very enthusiastic about their work
Like every individual who is always excited about that first few years of their job, micro-influencers too are at the starting point of their career and are highly motivated and driven by the energy to give their best shot every time. When working with micro-influencers you can expect them to put that extra effort from their end to deliver quality content. If you are wondering where can you find such ardent influencers, then you can start by looking up for them on influencer marketing platforms. A lot of micro-influencers get themselves registered on such platforms waiting to work with brands.
3. They are always looking for creative work
The collaborations that micro-influencers work on add to their portfolios. Their goal is to get better with each collaboration and keep experimenting with new things. Brands are always looking out for fresh ideas and micro-influencers are the right candidates for you. You can be very transparent with them with your opinions, suggestions, and expectations.
4. They are very flexible to work with
Micro-influencers are mostly just starting out and hence you have their undivided attention on the projects that you collaborate for. Working with them is flexible in terms of communication, expectations, deliverables, and reimbursements. To save you some more time, you can partner with influencer marketing agencies that can help you reach the best of micro-influencers. These agencies have every detail you need to know about the micro-influencers and hence, you have a better judgement about them even before you start working with them.
Studies show that micro-influencers can have an engagement rate of up to 7%. This number can help you achieve every goal that you aim at. Collaborating with micro-influencers can help you gain huge traction from their highly active and credible audience. Suitable for all kinds of businesses, micro-influencers will soon become your primary choice once you start working with them.
